Published on 26th November, 2009 at 10:26 pm.
My current project is a live one. Meaning my designs are judged and if deemed good I could possibly even win something. *fingers crossed* The jewellery collection has include a ring, which in turn will be the main focus of the collection. However, this time I do not need to actually need to make the ring but make (is that the right word?) it with Matrix. Then we have to make an advertisement for the piece, using Photoshop and Illustrator.
The concept I’m going with is symbolism so besides the engagement ring and wedding band, I’m going to design 5 anniversary rings. Something I’m really going to have to work on is how to make it obvious that:
- 1st anniversary ring is symbolic of paper;
- as 2nd is to cotton;
- 3rd is leather;
- 4th is linen;
- 5th is wood
Before hand we had to chose the aimed consumer – a chose of male or unisex. I chose unisex, age gap of mid 20s – early 30s. My plan is to have rings which stack on top of one another, so buyers needn’t wear the complete collection but can accumulate the rings and stack. Like so:

Stack of 2 rings.
The wedding ring (18ct white gold), by itself, will look something like this:

Asymetric wedding band.
Random question: How many guys actually wear engagement rings?
What do you think of these, baring in mind they are meant to be unisex?
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Rub-over setting.
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Claw Setting
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Stack of 2 rings.
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Asymetric wedding band.
I have my ideas of what I want the advert to look like, however opinions are always the best way to get the best of out of what you need. So…
- Do you have a favourite advert? What drew you to it?
- What, in terms of appearance, mainly captures your attention?
- If any of you have had to make an advert before, how did you go about it?